Products - Beer

Celebrate the Original Light Beer in its Original Bottle this Fall

October 27, 2015 | Article | By Nightclub & Bar

The brand that launched the light beer category has gone back to its roots, again. Miller Lite brings back the bottle that started it all, but it...

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Leveraging Cider’s Appeal

July 6, 2015 | Article | By Donna Hood Crecca

Recent findings point to opportunities regarding where to position cider on the beverage menu, and suggest it appeals strongly to specific consumer...

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Sour Power: The New Trend in Beer

June 9, 2015 | Article | By David Klemt

For quite some time now, IPA has been an unstoppable force in the world of beer. Now an ancient style of beer is taking aim at IPA: American wild...

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Innovative and Creative Companies

April 23, 2013 | Article | By Kristen Santoro, Nightclub & Bar

Some of the most distinctive exhibitors launched new products and services at the 2013 NCB show. A sampling of some of the best in show are included...

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The Brew (November/December 2011)

December 5, 2011 | Article | By Nightclub & Bar

Dos Equis' redesign, Full Sail Brewing Session Fest and Sebago Brewing Company's 2011 Barleywine.

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The Brew (October 2011)

October 6, 2011 | Article | By Nightclub & Bar

Heineken USA adds Noche Buena winter seasonal ale, Samuel Adams expands its Barrel Room Collection and Amstel Wheat Bier is launching in upscale bars...

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The Brew (August 2011)

August 4, 2011 | Article | By Nightclub & Bar

Stone Brewing Co. releases Japanese Green Tea IPA, Narragansett releases 24-ounce tallboy cans and Full Sail Brewing releases its new Brewmaster...

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The Brew (June 2011)

June 6, 2011 | Article | By Nightclub & Bar

Events, promotions and news in beer and related products, such as Newcastle Limited Edition Beers, Shipyard Brewing Company's Smashed Blueberry and...

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The Brew (April/May 2011)

May 2, 2011 | Article | By Nightclub & Bar

Events, promotions & news in beer and related products: Narragansett Bock Craft Beer, Custom Beer-Layering Spoons, Stella Artois and Shipyard Brewing...

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The Brew (March 2011)

March 7, 2011 | Article | By Nightclub & Bar

Events, Promotions & News in Beer and Related Products: Double Old Thumper, Gritty McDuff Seasonal Ales, Full Sail Brewing LTD 05.

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Samuel Adams Rebel Grapefruit IPA Hits Shelves Nationwide

February 10, 2016 | News | By Nightclub & Bar

Sam Adams has released the newest member of their Rebel family. Rebel Grapefruit IPA has launched nationwide in bottles in cans. Brewed with real...

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Samuel Adams Nitro Beers Launch Nationwide After 3 Years of Experimentation

January 25, 2016 | News | By Nightclub & Bar

After years of experimentation with countless test batches and iterations in the nanobrewery at the Sam Adams Boston Brewery, the brewers are excited...

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Samuel Adams Seasonal Favorite Cold Snap Returns

January 13, 2016 | News | By Nightclub & Bar

Today, Sam Adams brewers announced the release of Samuel Adams Cold Snap. This Belgian-style unfiltered white ale features a snap of seasonal citrus,...

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Shock Top Introduces Strawbanero Wheat in its Winter Variety Pack

December 17, 2015 | News | By Nightclub & Bar

Shock Top has introduced an exclusive, innovative new beer for their winter variety pack. Included along with Belgian White, Honeycrisp Apple Wheat...

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Video: Celebrate the Original Lite Beer in its Original Bottle this Fall

November 24, 2015 | News | By Nightclub & Bar

The bottle that started it all is back, but it won’t be around forever. Celebrating 40 years as an iconic light beer, MillerCoors is offering a...

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Samuel Adams Releases 2015 Batch of Utopias

November 11, 2015 | News | By Nightclub & Bar

Samuel Adams has announced the release of their highly coveted Samuel Adams Utopias. The 2015 release represents only the 9th batch of this extreme...

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A New, Crisp Taste for the Season: Introducing Bud Light Apple

November 6, 2015 | News | By Nightclub & Bar

Just in time for the fall season, Bud Light has launched Bud Light Apple, a blend of refreshing Bud Light and 100% natural apple flavor. This light...

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Unibroue Introduces a New Spicy Beer to the US Market

October 21, 2015 | News | By Nightclub & Bar

Available only for a limited time, La Résolution is a high-end, dark, strong spiced ale from Unibroue. La Résolution will be available across the...

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Sam Adams Announces Nitro Series

September 28, 2015 | News | By Nightclub & Bar

Sam Adams has announced their Nitro Series: Nitro White Ale, Nitro IPA and Nitro Coffee Stout. Using nitrogen in the carbonation process vs. standard...

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Left Hand Brewing Company Beers Now Available in Nevada

September 15, 2015 | News | By Nightclub & Bar

Wirtz Beverage and Left Hand Brewing Company have announced launch events that will take place in Las Vegas and Reno to mark the Colorado-based...

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