Van Gogh Vodka Introduces New PB&J FlavorMarch 2, 2012 By: Nightclub and Bar
A pioneer in the world of flavored vodkas, Van Gogh Vodka is renowned for translating food flavor profiles into vibrant and authentically flavored vodkas. With over 20 exceptional flavors in their portfolio already, Van Gogh Vodka is pleased to announce the introduction of one of their most innovative and unexpected flavors to date: PB&J, which will debut at the end of March.
Peanut butter and jelly sandwiches – known simply as PB&J – are an American classic. Their history traces back to 1890, when peanut butter was invented by a doctor in St. Louis. Looking to provide protein to his patients without teeth, he put peanuts through a meat grinder… and peanut butter was born! The first-known reference to peanut butter and jelly sandwiches was printed in 1901 and PB&J rose to popularity during and after World War II, when peanut butter proved to be healthy, inexpensive and readily available during the turbulent times. Today, PB&J sandwiches are so ubiquitous that the average 25 year-old has already consumed at least 1,500 of them.
PB&J is so popular that it has spawned countless variations. And while the exact origin of the peanut butter and jelly combination remains a mystery, many of the sandwich spin-offs it produced are backed by very famous enthusiasts. Elvis favored a peanut butter, banana and bacon sandwich, which is sometimes simply called “The Elvis.”
Now, Van Gogh Vodka is proud to introduce their own take on the classic PB&J, transforming its timeless flavor into a smooth peanut butter and raspberry jelly flavored vodka. Master Distiller Tim Vos selected raspberry-flavored jelly after taste-testing peanut butter sandwiches matched with various jellies.
While the fragrance is predominantly of peanuts, it is complemented by the fresh fruit aroma of the raspberry. On the tongue, the roles are reversed, and the raspberry flavor is more of the focal point, giving it a velvety texture with a hint of vanilla on the side.