The Real McCoy Rum Expands Distribution to Five StatesNovember 18, 2013 By: Nightclub and Bar
In a further move to support its presence in the rum category, The Real McCoy Rum opens distribution in New Jersey, the fifth market to be added since the brand’s launch in January. Real McCoy Spirits, Corp. began its introduction with a 5-year-aged rum, followed by 3- and 12-year aged rums, both of which hit shelves last month. Beyond New Jersey, all three expressions are available in Connecticut, Massachusetts, Florida and Rhode Island.
With the addition of New Jersey this month, and Florida in October, Real McCoy Spirits Corp. is making measurable strides to establish a national presence with its rums. As the brand continues to build momentum in the states it is sold, further distribution expansion is close on the horizon.
“Our brand history tells a remarkable story of a man who challenged convention to bring a pure, top quality spirit to the United States,” remarked Bailey Pryor, President and CEO of Real McCoy Spirits, Corp. “Each new state added to our network is not only growth for our brand, but an opportunity to share this story with the rest of the U.S. and across the globe.”
Attributed to the legacy of Bill McCoy, the pioneer rum-runner of the Prohibition era, The Real McCoy Rum is produced by Foursquare Distillery in Barbados, overseen by Master Distiller and recent Rum Hall of Fame inductee Richard Seale. All three marks are made under an uncompromised set of standards, using the highest quality molasses and proprietary yeast exclusive to the distillery.
The Real McCoy 3-year and 12-year aged rums (40% abv/80 proof) are available now in 750ml for an SRP of $19.99 and $44.99, respectively. The 5-year-aged expression launched in January in a 750ml format with an SRP of $28.99.