Take Your Best Shot with Kahlúa MidnightNovember 16, 2012 By: Nightclub and Bar
Looking for the next great shot and drinking ritual to electrify the night? The good news is that it’s always “midnight” somewhere, and all there is to do is chill, pour, and shoot. Guaranteed to inspire epic nightlife moments, Kahlúa Midnight™, a 70 proof mix of rum and black coffee liqueur, makes its debut today in bars and retailers nationwide. This bold, yet slightly sweet creation is a delicious mixture of smooth rum mixed with strong black coffee. It is intended to be served chilled as a shot that can transform an otherwise unremarkable night into an unforgettable one. It embodies the spirit of the midnight hour, a time where a new day is dawning and possibilities seem endless.
“Kahlúa Midnight is a huge step forward for the brand. We wanted to create a strong product that not only tastes amazing but has the ability to elevate the social experience of a night out with friends,” said Michelle Sanders, Brand Director for Kahlúa. “Kahlúa Midnight succeeds on all fronts. It’s a 70 proof spirit that goes down easily, and the added boost from the black coffee flavor is sure to awaken the senses. This is a great new drink people will rally around.”
A twist on the beloved original Kahlúa, the number one coffee liqueur in the world, Kahlúa Midnight is bound to be the next crowd-pleasing, go-to shot among party goers everywhere. The taste is smooth, bold, and just a tad sweet, setting it apart from the standard sticky and sugary sweet coffee liqueurs on the market today.
With the growing consumer trend toward coffee-flavored products, coupled with the desire for a sweeter straight shot, Kahlúa sees an opportunity to promote its own simple approach with chilled Kahlúa Midnight followed by a fresh orange slice. Ideal for any occasion—whether a celebratory cheers or simply a night on the town, Kahlúa Midnight bursts with flavor.