Sunny Sky Products acquires Turbo Energy Drink and expands Bar and Nightclub DivisionAugust 29, 2013 By: Nightclub & Bar
Sunny Sky Products, LLC., a leading manufacturer and distributor of specialty dispensed beverages, announced it has completed the acquisition of Turbo Energy Drink, LLC in an all cash transaction. The acquisition will expand distribution of Sunny Sky Products’ beverage offering further into the on-premise (Bar & Nightclub) channel.
Turbo Energy Drink is the creation of Chris Hannemann. A former marketing manager for Red Bull North America, Hannemann has since successfully guided other energy drink companies to national success. Hannemann co-founded and launched Turbo Energy Drink in 2007 to provide a high-quality, affordable fountain bag-in-box alternative in the energy drink product category. Turbo is available in bars and nightclubs across the country.
“Sunny Sky acquired Turbo Energy Drink to expand its overall market penetration as well as strategic reach into the on-premise channel. Energy drinks are an ever-growing and relevant beverage category; I am proud to add Turbo Energy to our portfolio and add Hannemann to our team,” said W. Ashley Edens, CEO of Sunny Sky Products.
Hannemann, Turbo Energy’s co-founder will serve as Vice President for Sunny Sky Product’s on-premise division. “Chris brings with him a wealth of industry experience and passion for the Turbo brand. I have great confidence in Chris' ability to unlock the synergies between the two companies.” said Edens. When asked about joining Sunny Sky Products, Hannemann stated, “By joining forces with Sunny Sky Products, it enables Turbo Energy Drink to utilize Sunny Sky’s vast financial resources and product portfolio to better serve both our distributors and end users alike."