Shock Top Hops Up Portfolio with Wheat IPAFebruary 8, 2012 By: Nightclub and Bar
As the Shock Top family continues to grow in popularity, so does its line-up of offerings, beginning the year with Shock Top Wheat IPA.
The newest full-time addition to the Shock Top family, Shock Top Wheat IPA is a unique hybrid style that brings the refreshment and smoothness of a wheat beer and marries it with the crisp, hoppy bitterness of an India Pale Ale (IPA).
To create the new beer, brewmasters started with Shock Top’s signature recipe, adding citrusy Cascade and Magnum hops and dry hopping the beer for several days to give Wheat IPA the rich, hoppy aroma that is the signature of IPAs. Containing 5.8% alcohol by volume (ABV), Shock Top Wheat IPA will be sold nationwide in six- and 24-packs of 12-ounce bottles and on draught.
The launch of Shock Top Wheat IPA marks the first this year for the brand. In 2011, Shock Top rolled out its first year-round line extension with Shock Top Raspberry Wheat, and its first seasonal with Shock Top Pumpkin Wheat. Shock Top Belgian White also introduced 12-ounce aluminum cans and 22-ounce bottles to its packaging lineup last year.
Shock Top Belgian White is an award-winning Belgian-style unfiltered wheat ale, with a naturally cloudy and light golden color. Shock Top is brewed with orange, lemon and lime peels and coriander, giving it a refreshing, smooth taste and a citrusy aroma.