Producer Timbaland Announces the Launch of Breakthrough Ultra Premium Sparkling Liqueur - LeSUTRAJuly 24, 2012 By: Nightclub & Bar
Always ahead of the curve with his originality and experimentation, music icon Timbaland is proud to announce his latest venture LeSUTRA — an innovative ultra premium brand of sparkling liqueurs that will revolutionize the liqueur industry by satisfying a broad range of preferences, tastes and demographics. As the first of its kind to launch in four exhilarating flavors, LeSutra is paving the way to a new experience in the luxury spirits market by infusing sparkling liqueur with premium vodka for maximum flavor and mixability, offering a fresh alternative to traditional spirits and champagne.
Whether you prefer to sip it on the rocks or mix it in a cocktail, LeSUTRA’s versatile sparkling liqueur offers the following tantalizing flavors: blueberry—subtle, refined and mellow; strawberry—sweet, bubbly and delicious; grape—vibrant, luscious and refreshing; and peach—succulent, bold and juicy. Served over ice in a rocks glass, chilled in a champagne flute, shaken with ice and served neat in a martini glass, LeSUTRA’s invigorating taste makes it a superior choice.
“Everything that I create is groundbreaking and LeSUTRA is no different,” says co-owner and LeSUTRA partner Timbaland. “With its innovative ingredients and design, I'm confident that we'll gain a loyal and eclectic consumer base. My infectious style has helped produce career-defining hits for artists worldwide, and now I'm guaranteeing another hit with LeSUTRA. “
LeSutra has enlisted a dream team of experts from the spirits and marketing industries whose knowledge and experience will bring luxury beverages to the forefront of the spirits trade. Boasting almost a century of combined experience, LeSUTRA’s founders include Timbaland, whose mark on the music industry will reach mass appeal within his many inner circles and beyond; Tom Bruno, a spirits industry veteran and one of the founders of Grey Goose Vodka; wine & spirits distribution expert Ryan Rosenberg; and spirits and luxury marketing and sales masterminds Adam Berkowitz and Jonathan Webb.
"With all my years in the wine and spirits industry, I have come across many fledging brands. It is really rare to find a brand with so much potential and unique craftsmanship. From the recipe formula and luxury packaging to the marketing presence and overall impact of a partner like Timbaland, we have a champion in LeSUTRA.” says co-owner, Tom Bruno.
Inspired by the Kama Sutra, “sutra” meaning the thread or line that holds things together, LeSUTRA is the spark that ignites shared moments of pleasure. Through satisfying natural fruit flavors, complex aromas, effervescent sounds, vibrant colors and a sparkling touch, LeSUTRA awakens the five senses to create remarkable encounters, becoming “The Spirit That Binds Us Together.” Whether raising a glass at a grand celebration, in the comfort of your own home or backyard, sharing a bottle over a romantic dinner or mingling at the chicest hotspots, LeSUTRA’s sleek glass bottle and distinctive fleur-de-lis print is sure to be an exceptional, supreme beverage at every occasion.
LeSutra Sparkling Liqueur will be launching in NY, DC, DE, MD, MI and FL in August 2012, with plans to quickly expand nationally by the end of 2013.