O’Mara’s Irish Cream Liqueur Unveils New PackageMay 13, 2013 By: Nightclub and Bar
O’Mara’s Irish Country Cream introduces a newly redesigned package that includes an enhanced bottle style and label design. The redesigned package delivers a more sophisticated and recognizable look at the shelf for O’Mara’s and better supports a brand known for its premium quality and approachable price point.
The label redesign includes a more prominently featured O’Mara’s Irish Cream logo in a Gaelic type style – supporting the authenticity and heritage of the brand. Additionally, the O’Mara’s packaging features a picturesque landscape which captures the essence of Ireland with a scene reminiscent of O’Mara’s homeland. The new bottle is a more polished and features a unique shamrock cartouche in the shoulder of the bottle. Together, the changes elevate the status of the product and more effectively communicate quality and authenticity.
“Since 2008, O’Mara’s Irish Country Cream continues to grow at nearly double digits in one of the largest spirits categories,” said Hannah Venhoff, O’Mara’s Brand Manager. “Consumer research demonstrated a strong affinity for the redesign among household decision-makers and entertainers. To support growth in that key segment of the marketplace, we seized an opportunity to elevate the status of the product.”
The rollout of the package will also include a new retail campaign supporting the premium taste and quality of O’Mara’s. The “O’ So Smooth” tagline is featured on in-store POS and encourages simple usage as a standalone drink or in a variety of cocktails
O’Mara’s Irish Country Cream is hand-crafted in the heart of Ireland’s dairy region by Pat O’Mara & Co., of Abbyleix, Ireland, an independent Irish-owned beverage company, using only the freshest cream from the neighboring dairy. O’Mara’s is the first Irish cream to incorporate fine wine in its unique blending process which provides a distinctly smooth flavor.
O’Mara’s Irish Country Cream is available in 1.5 liter and 750 ml sizes and is bottled at 13.9 percent alcohol by volume. The high quality and great taste of O’Mara’s Irish Country Cream is also available in two additional flavors. O’Mara’s Mint Chocolate and Caramel Irish Country Creams are available in 750ml size and bottled at 13.9 percent alcohol by volume.
Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation's largest independent, family-owned and operated spirits producer and marketer and the world's second-largest holder of Kentucky Bourbon. Heaven Hill's diversified portfolio of brands includes Evan Williams Bourbon; Burnett's Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.