New Distributors Support CJ CrunkJuly 13, 2011
Roswell, GA – Gila Brew Co., LLC, a premium beverage supplier in the United States., announces CJ Crunk, the premium flavored malt beverage has gained new distribution. Since its return to market two months ago with brand new adult-packaging and refreshing flavors, CJ Crunk has become a top category competitor. Due to high consumer demand, CJ Crunk is expanding distribution to include more U.S. states.
CJ Crunk was first relaunched into a few key markets to test consumer appeal. Thanks to the revamped look and premium taste, distribution now includes Florida (Brown Distributing Co. Inc.), Illinois (Town & Country Distributors, Chicago Beverage Systems, and Baumgarten Distributing Co. Inc), and Michigan (Arbor Beverage Company, Imperial Beverage, Wicksall Distributing, Griffin Distributing, and Fox Distributing).
“CJ Crunk is a beverage enjoyed by all,” says Tom Mahlke, President and CEO of the Roswell, GA-based company. “It was pertinent that distribution expanded in order to reach all thirsty CJ drinkers.”
The launch of CJ Crunk will be supported with custom-designed POS materials for use by retailers such as cooler decals, posters, banners and various display materials. CJ will also reach new consumers with local sampling and promotional events, along with a large social media campaign that will entice thirsty followers through interactive, web-based advertisements, contests, and events. At the forefront of media outreach is the enjoyable balance of taste and alcohol content in CJ and how to bring the chill to hot summer nights and outdoor events.
“Packed with a tasty punch perfect for both the pregame and the party, CJ drinkers know they are legit,” Mahlke concludes, “Now that availability has expanded, we hope all thirsty consumers find CJ brings the cool.”
CJ Crunk is now available in three flavors – Watermelon, Fruit Punch, and Grape – at retailers nationwide in 23.5 oz cans ($1.99-$2.49 SRP).