Irish Distillers Pernod Ricard Unveils Its New Look And New Line-Up For PowersSeptember 3, 2013
Source: The Drinks Report
Irish Distillers Pernod Ricard has unveiled a new look and line-up for its Powers range, to reflect the company’s vision for Powers as “a contemporary, super-premium whiskey, recognized for its flavour, quality and craft”.
Changes to the range include the addition of a new Single Pot Still expression, Powers Signature Release, which was introduced to whisky consumers at WhiskyFest Chicago in April this year. This new release will be available in Ireland and the US from this month, along with new packaging and a new recipe for Powers Gold Label.
Powers Signature Release is the second Single Pot Still whiskey to be added to the Powers family, following the release of the ultra-premium Powers John’s Lane Release in May 2011. The new expression bears the hallmark spicy flavours that are typical of the Powers whiskeys, with black pepper, honey, vanilla and berries in abundance. Using the signature Powers pot still distillate, it has been matured mainly in American bourbon barrels with the subtle inclusion of whiskey matured in Spanish Oloroso sherry casks.
The new-recipe, new-look Powers Gold Label has taken inspiration from the brand’s history and features a higher strength abv of 43.2% and will be non chill filtered, allowing the spicy pot still character of the whiskey to come to the fore. Being able to release a non chill filtered whiskey at strength lower than the industry norm of 46% is directly related to the proprietary triple distillation process which Powers uses.
The updated packaging reflects the super-premium nature of the whiskey and brings Powers Gold Label in line with the look of the other whiskeys within the Powers family.
To find out more visit The Drinks Report.