Introducing Hal’s Beverage From Big GeyserJuly 31, 2014
In New York City, whether beverage consumers know it or not, there ain’t much bigger than Big Geyser. The tenured urban powerhouse, a distributor that has long had the up-and-down-the-street accounts covered, has just about done it all on the wholesale side of things. Vitaminwater, Muscle Milk, Sparkling Ice, Monster Energy. They’ve got the streets covered.
But on the manufacturing side of things, even Big Geyser is a rookie. That’s why it’s an especially exciting time for the company, said COO Lewis Hershkowitz.
Big Geyser has launched a new brand of seltzers titled “Hal’s Beverage,” named after Irving Hershkowitz, the father of Lewis and his brother Steven, another executive at Big Geyser. Irving, who founded Big Geyser in 1986 and passed away in September 2011, was known by those close to him as “Hal.”
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