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Introducing Absolut Hibiskus - A Distinct New Flavor at the Forefront of One of Today's Hottest Trends

January 8, 2013 By: Nightclub & Bar


ABSOLUT VODKA introduces ABSOLUT HIBISKUS, the latest new flavor sensation to join the ABSOLUT family. Like its namesake flower, ABSOLUT HIBISKUS is a showstopper. With a unique blend of hibiscus and pomegranate, ABSOLUT HIBISKUS is at the forefront of one of today’s hottest flavor trends and opens the doors to creative mixology with inspiration from the garden. It will debut on and off-premise beginning in January 2013.

"In recent years, a sophisticated trend has emerged as more and more bartenders are adding floral ingredients to the mix,” said Eric Horowitz, Senior Brand Manager - ABSOLUT, Pernod Ricard USA. "We are thrilled to bring a distinct floral flavored vodka to bartenders and consumers alike with ABSOLUT HIBISKUS, a fiercely original combination of floral and fruit flavors poised to create a new trend in vodka cocktails.”  

The slightly acidic, berry-flavor hibiscus underlined by the sweet notes of pomegranate creates the intriguing ABSOLUT HIBISKUS. Made from all natural ingredients with no added sugar, ABSOLUT HIBISKUS is versatile and easy to mix. 

ABSOLUT HIBISKUS will be available in 1L, 750mL and 50mL sizes and will retail for a suggested price of $21/750.

Below is a sample of ABSOLUT HIBISKUS cocktails perfected. For more ABSOLUT HIBISKUS cocktail recipes, visit www.ABSOLUTDRINKS.com or download the DRINKSPIRATION mobile app for iPhone, iPad and Android devices. 

ABSOLUT HIBISKUS AND CRANBERY JUICE
2 parts ABSOLUT HIBISKUS
4 parts cranberry juice

ABSOLUT KINGSTON BUCK
1 part ABSOLUT HIBISKUS
4 parts ginger beer
Lime juice from half a lime
Lime zest

ABSOLUT ROSEMALLOW
2 parts ABSOLUT HIBISKUS
2 parts tonic
2 parts grapefruit soda
Lime wedge

FLOR DE ABSOLUT
2 parts ABSOLUT HIBISKUS
2 parts fresh blood grapefruit juice
2 bar spoons simple syrup
Orange zest

ABSOLUT BLUEBLOOD
2 parts ABSOLUT HIBISKUS
3/4 part dry sherry
1 part lemon juice
1/2 part simple syrup
1 bar spoon creme de violette
Soda to taste

ABSOLUT HIBISKUS DAISY
2 parts ABSOLUT HIBISKUS
¾ part fresh lemon juice
¾ part simple syrup
½ part pomegranate syrup


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