CAMUS Launches Ile de Re in the U.S. MarketAugust 3, 2012 By: Nightclub & Bar
CAMUS (pronunciation: "Kah-moo"), the last independent, family-owned Cognac house and 5th largest worldwide, is proud to announce the release of the first and only Ile de Re Cognac. Ile de Re is an island off the west coast of France that carries the designation of the mainland. The house of CAMUS is the first to bring an Ile de Re Cognac to market, launching Ile de Re Fine Island Cognacs this month.
Three unique expressions, Ile de Re Fine Island, Double Matured, and Cliffside Cellar, will highlight the unexpected aromas, flavors and personalities distinctive to the island of Ile de Re. Each has salty, maritime notes that generally appeal to Scotch drinkers. Available nationwide, in select markets, the SRPs are $49, $69, and $99, respectively.
Reinforcing their reputation as the "ORFEVRE du Cognac" (Cognac Craftsman), CAMUS has kept the extraordinary personality of the island's eaux-de-vie, while offering outstanding smoothness and fruity aromas. Ile de Re, prized for its pre-phylloxera vines, produces these one-of-a kind Cognacs that carry an intense local flavor.
CAMUS President, Cyril Camus, explains the inspiration for the launch in the U.S market, "We are very proud to offer this worldwide exclusive Cognac to America. With its naturally iodine-rich, lively yet dry palate, we are sure that the U.S. market is going to find this to be as special as we truly think it is."