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Bacardi Rum Targets Scotch, Cognac Drinkers With New Facundo Collection

November 6, 2013


Bacardi Source: Shaken News Daily

Bacardi has unveiled The Facundo Rum Collection, a new range of limited-edition, aged sipping rums. The collection, which is a tribute to Bacardi founder Don Facundo Bacardi Massó, will feature four handcrafted, luxury entries intended to appeal to Scotch and Cognac connoisseurs. Rolling out this month, the four rums will initially be available only in New York and Miami, limited to just 1,500 cases for their debut year.

The first tier in the Facundo Collection is Neo ($45), a blended white rum made with liquid aged for up to 8 years, which is then carbon-filtered to remove color. Next in the range is Eximo ($60), which is blended prior to being aged for more than 10 years, and then Exquisito ($90), which is made with 7- to 23-year-old rums and finished in Sherry casks. The collection’s most upscale offering is Paraiso ($250), which is matured for up to 23 years and finished in Cognac casks. Each of the variants is intended to be consumed neat or on the rocks with the exception of Neo, which is also suggested to be consumed in cocktails.

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