American Born Moonshine Expands in Southeast, Builds on Tennessee Launch MomentumApril 20, 2014 By: Nightclub & Bar
American Born Moonshine is proud to announce its expansion into Georgia after a successful launch in its home state of Tennessee. The brand is primed for targeted growth in 2014 with a focus on building a solid foundation in the Southeast.
American Born Moonshine, a family of moonshine products that honors the tradition of authentic mountain moonshine and the patriotic American rebel spirit, was introduced to Middle Tennessee in October 2013, followed by East and West Tennessee in January 2014. The brand was launched by Windy Hill Spirits, a Nashville-based company founded in 2012 by Patrick Dillingham and Sean Koffel.
Dillingham, a former Notre Dame quarterback, and Koffel, a former U.S. Marine Corps Captain and Iraq War veteran set out to bring a moonshine whiskey to consumers that would honor the incredible tradition of American moonshiners. Over the last decade, the two were inspired by amazing family moonshine stories and recipes shared by friends and fellow Marines that grew up in and around the Appalachian Mountains. While starting Windy Hill Spirits and American Born Moonshine, Dillingham and Koffel spent a year traveling the Appalachians and the greater South, spending time with families, hearing first-hand accounts of moonshining and bootlegging legends, tasting a lot of great moonshine, and developing an enormous appreciation for the role moonshine has played in American history.
“Our goal with American Born is to provide consumers with a truly authentic product that tells the story of these strong Americans,” says Dillingham. “We want to pay homage to those that have demonstrated the best of American ingenuity and independence by making, running and selling moonshine whiskey in order for their families to survive during some of the most difficult times in the history of our country.”
American Born Moonshine offers three flavors: Original, Apple Pie and Dixie. American Born Moonshine Original is a 103 proof, un-aged corn whiskey made from a blend of corn, sugar and water. The recipe is high in corn content yet still embraces the sugar to allow for a smooth finish and remarkable mixability. American Born Moonshine Apple Pie is made from a corn base with natural apple and cinnamon flavors and a hint of caramel. American Born Moonshine Dixie is the first-ever sweet tea-flavored moonshine. Dixie is made from a corn base combined with natural tea flavors. Both the Apple Pie and Dixie flavors are 83 proof.
American Born Moonshine is produced and bottled in Nashville, Tenn., and all other elements of the product and packaging are made in the United States, mostly in the South.
“It’s extremely important to us that we honor the American moonshiners of the last three centuries,” says Koffel. “Making our product in the South, where the moonshine tradition was born, will always be at the core of our brand.”
As the company builds on its foundation in the Southeast, plans are in place for a disciplined nationwide rollout of American Born Moonshine over the next two years. On its path to becoming a national brand, the company will be laser-focused on winning select markets one region at a time, embracing the company’s fundamental belief of selling whiskey with a handshake.