Absolut Tune Partners with Pop Duo Icona Pop to Launch their New SpiritSeptember 16, 2013 By: Nightclub & Bar
The blend of two amazing talents creates something truly compelling and no one knows this better than ABSOLUT. The premium vodka brand is partnering with Icona Pop – the pop sensation from Sweden behind the hit single ‘I Love It’ ft. Charli XCX – to launch ABSOLUT TUNE nationwide, a bubbly blend of crisp white wine and premium vodka.
To celebrate its national release, ABSOLUT TUNE and Icona Pop are encouraging party-goers everywhere to enjoy ABSOLUT TUNE, as featured in the brand’s new video “All Night” from their forthcoming debut album, “THIS IS…Icona Pop” out September 24 from TEN / Big Beat / Atlantic Records. Debuting today, Icona Pop’s “All Night” music video features dueling dancers uniting in a “House Ballroom” experience as they unleash their spirit on the dance floor -- much like how the flavors of crisp Sauvignon Blanc and premium vodka unite in ABSOLUT TUNE. Fans can enjoy the duo’s “All Night” video at www.youtube.com/IconaPop.
“We’re thrilled to partner with ABSOLUT TUNE for our new video and single 'All Night',” said Caroline Hjelt of Icona Pop. “They’ve been so fun to work with and we can’t wait for our fans to toast along with us,” said Aino Jawo of Icona Pop.
Previously only available in select markets, ABSOLUT TUNE can now be enjoyed nationwide. Whether it’s a birthday brunch or night on the town, the sophisticated drink delivers well integrated aromas and flavors that are well-balanced, rich, floral and fruity -- met by a premium vodka note at the end. With vodka engrained in its DNA, ABSOLUT TUNE’s blend is perfect for adding a splash of juice or liqueur to create a simple and refreshing cocktail.
“We’re excited to join forces with Icona Pop to nationally introduce ABSOLUT TUNE,” said Maxime Kouchnir, Vice President of Vodkas at Pernod Ricard. “This blend allows us to experiment with new tastes and trends while offering consumers another delicious drink option perfect for any celebratory occasion.”
ABSOLUT TUNE’s dramatic bottle design epitomizes the brand’s unique offering. The white outer layer, filled with bright gold accents, unzips down the side to reveal a shiny black and gold interior. After the uncorking, a chilled flute glass of ABSOLUT TUNE ensures the perfect toast and start to any occasion.