Wynn and Ultra Music Collaborate for Innovative PartnershipJune 15, 2012 By: Nightclub and Bar
The award-winning daylife and nightlife venues at Wynn Las Vegas have entered into a unique partnership with Ultra Music, America’s leading dance music record label, to release a series of full-length compilation CDs and new releases in the exploding genre of electronic dance music. The new label for the releases is called Ultra/Wynn.
The CD/digital series will be branded with the nightclub and day club venues at Wynn Las Vegas, including Encore Beach Club, Surrender, Tryst and XS nightclubs. The first compilation, which highlights the summer sounds at Encore Beach Club, will be released digitally worldwide in early June and available for purchase at the resort’s retail outlets. The collection features music from Wynn Resident DJs including Afrojack, Avicii, Calvin Harris, deadmau5, Lil Jon, Steve Aoki and is mixed by DJ Sidney Samson. The second release will focus on the energy at XS Nightclub and will be available on September 1.
“With their impressive line-up of resident DJs and truly world-class venues, Wynn Las Vegas has become the center of dance music in America,” says Patrick Moxey, Ultra Music founder and president. “This venture will bring the Wynn nightlife experience and EDM’s popularity into unprecedented new directions.”
Ultra Music will tap into its treasure trove of hit dance music recordings by the genre’s top headliners, including Wynn Las Vegas resident DJs. The partnership will produce new music featuring superstar collaborations, as well as rising new DJs and producers from Las Vegas.
The venture will also produce exciting video and audio content centered on the electronic dance music movement in Las Vegas. Ultra’s YouTube channel will broadcast live streaming Wynn venue-branded DJ sets. In addition, a weekly segment titled “The Wynn Nightlife Report,” will capture the energy of the world’s greatest DJs, feature intimate interviews and give dedicated fans an inside look at exclusive DJ sets in the nightclubs.
“This is a truly exciting time for dance music in Las Vegas,” says Jonathan Shecter, director of original programming for the nightlife venues at Wynn Las Vegas and executive producer of the project. “Partnering with Ultra gives us tremendous reach in the genre, along with the power of their incredible repertoire.”
“While nothing can compare to the sights and sounds of visiting our nightclubs in person, the partnership with Ultra will open the doors for music fans across the globe to peek into the Wynn Las Vegas nightlife experience,” said Jesse Waits, managing partner of XS and Tryst. “Creating signature mixes and streaming live content offers a new platform for our resident DJs and their fans.”