World of Beer Appoints New CFO & VP of Marketing As Rapid Growth ContinuesFebruary 28, 2014 By: Nightclub & Bar
World of Beer (WOB), a rapidly-expanding network of beer-centric taverns known for 500+ craft brews, craft spirits and Tavern Fare, is excited to announce the appointment of Ken Cruley as Chief Financial Officer, and Terry Haley as Vice President of Marketing. Cruley and Haley have extensive experience in their fields, greatly benefiting the company as it continues to expand.
"I am exceptionally fortunate that Terry & Ken have joined our dynamic WOB team," said World of Beer CEO Paul Avery. "Their proven leadership capabilities will complement our existing momentum significantly."
As Senior Audit Manager at Deloitte & Touche, Cruley assessed financial situations for domestic and international clients. He became CFO of First Watch Restaurants, a 105-restaurant chain. Since 1996, he facilitated their ongoing development with organizational and financial understanding.
"The opportunity to work at World of Beer is exciting as they experience rapid growth throughout the US," said Cruley. "I look forward to bringing my expertise to the team and working with industry leaders that have taken this company to the next level."
Joining as VP of Marketing is Terry Haley. Haley has served in multiple marketing roles for P.F. Chang's China Bistro, Inc. and SABMiller, working with brands including Foster's and Leinenkugel's. While working with Miller Genuine Draft, Haley earned recognition by Advertising Age as "Marketer of the Next Generation," and was featured in BRANDWEEK's 2006 30 under 30 in US Marketing.
"World of Beer is a tremendous concept, positioned perfectly to meet consumers seeking global craft beer experiences," said Haley. "I'm thrilled to join the team and continue building the brand."
Cruley and Haley will be driving forces in WOB's continued growth. They recognize the creative vision that catapulted the company to success, and look forward to further growth. World of Beer began in 2007 in Tampa, FL. There are currently 52 locations in 16 states, with hundreds more sold. Recent announcements include the addition of a Tavern Fare menu and handcrafted cocktails.
The Tavern Fare complements the quality of the craft beer and spirits, starting with classic comfort foods and adding traditional bar offerings with contemporary spins. World of Beer took an original concept and combined it with progressive strategy. Love for craft beer and welcoming atmosphere remain the founding philosophy, with constant innovations to widen appeal. This mindset propelled them into success as franchisees spread 'WOB Culture'.