Women Driving "Taste of Brews" Ticket SalesAugust 18, 2011
LONG BEACH – Women are placing the “ale” in female for Taste of Brews, an entirely new craft beer tasting festival that is heading to Lighthouse Park in Long Beach, Calif., on Saturday, August 20, 2011. Taste of Brews features more than 100 beers from 50 local, regional and international breweries and brewpubs paired alongside cuisine from high-end gastropubs and fabulous eateries. The all-inclusive admission includes unlimited craft beer tastes and food samples, along with snacks, water and more.
Women are fueling interest and driving advance sales to Taste of Brews’ inaugural event. Slightly more than 50% of tickets have been purchased by females, far exceeding the 27% national average for beer drinkers. Women also represent the business of brewing and selling craft beer at the festival; Hayley Shine is the brewmaster at Rock Bottom and Kerry Caldwell is the assistant brewer at Belmont Brewing, both are Long Beach, Calif., brewpubs.
“Women are a large and growing market for craft breweries,” said Taste of Brews event director Jennifer Hernandez. “It’s exciting to see the passion and excitement that full-flavored craft beers are generating among women attending Taste of Brews.”
Led by Long Beach's all-new Tavern on 2 and 33 Degrees Gastropubs, which pair high-end food and beer, a number of area restaurants are joining Taste of Brews to sample their cuisine. Gastropubs, which originated in England in the late 20th century, are catching fire locally, fueled in large part by the popularity of craft beer among women. “It's the cool new thing to do in the neighborhood,” says Hernandez. Also participating are Long Beach’s own Auld Dubliner, Michael’s on Naples, Bliss 525, La Strada Italiano and House of Big Fish from Laguna Beach.
While Taste of Brews boasts strong ties to Long Beach, Calif., breweries from 12 states and eight countries are also participating. Neighboring communities are represented by the Inland Empire, El Segundo and San Pedro Brewing Companies. Sudwerk Brewing brings its Bay area flavor while Alaskan Brewing symbolizes the great outdoors. International craft beers include Peroni (Italy), Xingu (Brazil), St. Peter’s (UK) and Lhasa (Tibet).
Many popular craft beers like Shock Top, New Belgium, Firestone, Blue Moon and Pyramid are participating, while the Belgian family of Stella Artois, Leffe and Hoegaarden are featured in the VIP lounge. Harder to locate brands Cismontane, Green Flash, Shipyard, Sea Dog and Black Market infuse fresh energy.
An official event of the Long Beach Sea Fest, Taste of Brews kicks off the festivities at noon with live music and an entertaining MC. Ticket prices begin at $40 with proceeds benefiting the Long Beach Marine Institute. General admission attendees will sample among dozens of brands and savor local fare. Premium VIP packages take the tasting experience to a heightened level with early entry and a Belgian lounge. Visit www.tasteofbrews.com for tickets and information.