Industry News
Wisconsin State Journal: Beer Baron: Batch 19 Taps Into Nostalgia
November 29, 2011From the Wisconsin State Journal: It's a story for the ages, the kind we beer drinkers want to believe: A brewer stumbles upon a long-lost recipe in the dusty corners of his brewery, one for a beer that his great-great-grandfather might have drunk some 90 years ago.
Mix in the cachet of Prohibition — and the gangsters and beer barons associated with flouting it — and you've got a made-for-Hollywood beer story.
Unfortunately, nothing's ever that simple, and there are a few contextual problems with the beer in this story — MillerCoors' "pre-Prohibition style lager," Batch 19 — finding a home in today's complex beer world.
...
For the full article, visit the Wisconsin State Journal online.
|
|
|
© 2013 Questex Media Group LLC. All rights reserved
Reproduction in whole or part is prohibited
Please send any technical comments or questions to our webmaster.
Reproduction in whole or part is prohibited
Please send any technical comments or questions to our webmaster.
