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Wisconsin State Journal: Beer Baron: Batch 19 Taps Into Nostalgia

November 29, 2011


From the Wisconsin State Journal: It's a story for the ages, the kind we beer drinkers want to believe: A brewer stumbles upon a long-lost recipe in the dusty corners of his brewery, one for a beer that his great-great-grandfather might have drunk some 90 years ago.

Mix in the cachet of Prohibition — and the gangsters and beer barons associated with flouting it — and you've got a made-for-Hollywood beer story.

Unfortunately, nothing's ever that simple, and there are a few contextual problems with the beer in this story — MillerCoors' "pre-Prohibition style lager," Batch 19 — finding a home in today's complex beer world.

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For the full article, visit the Wisconsin State Journal online.

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