TY KU Announces the Creation of Davos BrandsJuly 28, 2014 By: Nightclub & Bar
TY KU, the leading premium sake brand in the US, announces the creation of Davos Brands, an importer and marketer of luxury wines and spirits. The Company has been formed under the direction of Founder and former CEO of SVEDKA Vodka (currently the #2 imported vodka in the US), Guillaume Cuvelier, who will serve as its Vice Chairman. Davos Brands will own and partner with best in class wines and spirits brands to develop and execute innovative sales and marketing strategies.
Named after the highest city in Europe that represents a pristine environment, prestige, and quality craftsmanship, Davos Brands will build a small portfolio of luxury brands including sake, vodka, and other spirits. The portfolio will launch with TY KU, one of the world’s best sake brands imported from Japan, and ZYR Russian Vodka, the single highest rated vodka, with a rare Perfect 100 Points distinction.
The launch of Davos Brands marks the return of one of the spirit industry’s most venerated entrepreneurs, Guillaume Cuvelier. “I’m thrilled to formally re-enter the exciting wine and spirits industry with Davos Brands. Our team is truly exceptional with proven, top industry performers. It is the key to success.” With TY KU’s iconic bottle, award winning sake and innovative marketing, the brand has been rated by Nielsen as the fastest growing sake brand for the last three years in a row. “We are well positioned for rapid growth with the strong support of our distributor network” says Cuvelier. Cuvelier’s extensive expertise will be utilized to oversee operations of Davos Brands.
As a result of the success of strategic partnerships between TY KU Sake and top US distributors including Southern Wine & Spirits and Glazer’s, as well as others, Davos Brands will focus on distribution of its portfolio of brands throughout the 50 states. “With our talented team, strong distribution partnerships, effective route to market, entrepreneurial experience and innovative approach to marketing, we look forward to developing the highest quality brands into industry icons” says CEO Andrew Chrisomalis.
Davos Brands will immediately focus on the development of ZYR Vodka. ZYR has been exclusively available in select east coast markets for over 10 years. “With this partnership and all of the resources that will be brought to bear with Davos Brands, ZYR will soon be available from coast to coast. I could not be more thrilled to entrust ZYR in the extremely capable, entrepreneurial and proven hands of the Davos Brands team” adds David Katz founder and CEO of ZYR Vodka.
Davos Brands will invest significant resources in each brand, providing them with the sales, marketing, logistical, and analytical platform to achieve sustainable growth.