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The Wall Street Journal: The Business of Champagne

December 19, 2011

From The Wall Street Journal:

Like all wines, the production and positioning of champagne is shaped by its history. Wine has been made around Reims and Epernay for over 1,500 years, and sparkling wine for over 300 years.

The common story is that the fizz in the bottle was created by a blind monk, Dom Pérignon — but it is no more than a story.

A few years ago I invited a number of academics from around the world to spend four days in Champagne, France, on a study tour to investigate the wine that is made there.


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