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The Shout: Beam Launches Skinnygirl Cocktails

December 1, 2011

From The Shout:

Beam Australia has announced the Australian launch of Skinnygirl Cocktails, its first ever female trademark, which the company claims will redefine the ready-to-serve category.

Acquired by Beam Inc. in March this year, the company says Skinnygirl Cocktails have experienced unprecedented success in the USA since their launch in 2009, becoming the fastest growing spirit in the country.

Beam says Skinnygirl Cocktails are uniquely positioned between the current RTS offerings and premium white/sparkling wine.

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