The Aspen Times: Food & Wine Classic in Aspen Keeps it FreshJune 21, 2012
The Aspen Times:
While the name might be the Food & Wine Classic in Aspen, there is far more to the three-day festival than just food and wine. And this, organizers say, is the key to the event's continued success.
“That's 100 percent our pitch,” said Christina Grdovic, publisher of Food & Wine magazine, which puts on the Classic. “It's not just about food and wine. It's about all the things that go with food and wine.
“Food and wine are the glue that holds it all together, but the Classic is really so much more than that.”
In fact, the Food & Wine Classic — which runs Friday through Sunday at venues around Aspen — prides itself on offering the perfect blend of essential ingredients: emerging talent, celebrity chefs, educational seminars and entertaining events, to name a few.
And then there's the setting.
“You can't create a place like Aspen,” said Grdovic, who's marking her 18th Classic this year. “There's the mountains, the air — all those things people say about Aspen, but it's true.
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