SVEDKA Vodka Brings SVEDKA-Grl to Life in Two New TV SpotsApril 12, 2012 By: Nightclub and Bar
SVEDKA Vodka is set to launch its new marketing campaign this month with the first of two new TV spots featuring the brand icon, SVEDKA_Grl. For the first time in the company’s history, viewers will see a fully animated SVEDKA_Grl walk, wink, play a keytar and even take a trip to the moon. Starting April 16, viewers can see these brand new spots on Bravo, VH1, Comedy Central, FX, Oxygen, E!, among other major cable networks and select movie theaters. SVEDKA_Grl’s two new commercials are the product of a collaboration among expert animation houses, BUF and Laundry!, and famed music video director Melina Matsoukas.
“The spirit of these new TV spots truly captures the essence of SVEDKA_Grl as her fun, flirtatious self',” says Diana Pawlik, vice president of marketing for SVEDKA Vodka. “The result is colorful, provocative, outrageous, fun and cheeky — all the things the SVEDKA brand has come to embody since 2007.”
The first ad, titled “Freak-A-Zoid,” features SVEDKA_Grl in a series of classic video-vixen scenarios — from playing a keytar, to frolicking in an oversized martini glass and striking a supermodel pose in front of a wall of lights. The spot is set to a funky remake of old-school Midnight Star hit, “Freak-A-Zoid,” from original writers Reggie Calloway, Vincent Calloway and William Simmons, prompting SVEDKA_Grl to dance along to lyrics such as “wind me up” and “turn me on” as vivid colors flash across the screen.
The second ad, titled “Cool Places,” captures SVEDKA_Grl traveling through a vibrant pop-art collage comprised of disco balls, cherries, giant speakers, pyramids and Eiffel Towers before she rockets into space. Once she lands, the spokesbot plants a SVEDKA flag as a pack of pink-clad paparazzi snap her picture. The soundtrack is a remake of the 1980s classic, “Cool Places,” originally made famous by The Sparks.
SVEDKA_Grl’s animation comes courtesy of famed Parisian animation house, BUF, which used a proprietary process to being the spokesbot to life in both spots. They joined forces with Los Angeles-based design and animation shop, Laundry!, to create the energetic backdrops in both ads. SVEDKA completed the team with music video director Melina Matsoukas, who has worked with some of the biggest names in the music industry, such as Rihanna, Beyoncé, Jay-Z, Lady Gaga, Jennifer Lopez and Katy Perry, among others.
As a preview to their official premiere on April 16, the commercials were debuted to an intimate audience at SVEDKA Vodka’s second annual Night of a Billion Reality Stars bash in Los Angeles on March 29. The annual event, attended by all the biggest names in the unscripted world, celebrated all that is outrageous about today’s reality-driven pop culture while also serving as an exclusive showcase for the two new spots.