Smirnoff Vodka Officially Most "Liked" Vodka in the United StatesOctober 6, 2011
It’s official – Smirnoff Vodka is not only the world’s No. 1 vodka, but officially the most “Liked” vodka in the U.S., with over one million fans on Facebook!
Having beat out its closest competition by nearly three hundred thousand fans, Smirnoff proves its liquid is not only the best, but its unique recipes, photos and giveaways through their “Win It! Get It! Share it!” application on Facebook are highly sought after.
The steady fan growth is also a true testament to the Smirnoff ‘I Choose’ campaign, which empowers consumers to stand up and boldly pronounce, “I Choose Smirnoff.” Increasing the brand’s social media presence by recruiting consumers to join the Smirnoff Army through the ‘I Choose’ campaign was a goal for the brand, and through a strategic and consistent approach across multiple disciplines, Smirnoff was able to do just that.
So in celebration, we ask you join us in commemorating our historic win by raising a “Smirnoff Like-A-Tini”!
1 oz. Smirnoff No. 21 vodka
¾ oz, blue curacao
2½ oz. lemonade
Combine ingredients in a shaker with crushed ice. Strain into a Martini class. Serve with thumbs up!