Skyy Spirits Changes Name to Campari AmericaJanuary 12, 2012 By: Nightclub & Bar
Beginning in January, Skyy Spirits, the wholly owned subsidiary of Davide Campari-Milano S.p.A., will change its public identity in the United States, Canada and Puerto Rico to Campari America. This name change simultaneously aligns the company more closely with its Milan-headquartered parent corporation and its affiliates, collectively known as Gruppo Campari, and better reflects the full scale of San Francisco-based Campari America’s growing spirits portfolio.
“Even though our portfolio has grown over the past several years to include vodkas, rums, whiskies, tequilas, cordials and liqueurs, the Skyy Spirits company name was inherently associated with only one brand – SKYY Vodka. We felt the time was right to make the switch to Campari America, further demonstrating the breadth and depth of our products, while at the same time more closely associating ourselves with the vast resources of our parent company,” says Gerry Ruvo, Campari America Chairman and CEO.
Campari America’s portfolio includes leading brands praised by bartenders, retailers and consumers, such as the SKYY Infusions line of vodkas; award-winning Espolón and Cabo Wabo Tequilas; Wild Turkey Straight Kentucky Bourbon and American Honey; and the iconic Campari and SKYY Vodka. The company is also the exclusive U.S. distributor of a diverse portfolio of whiskies, rums and liqueurs from Suntory, Morrison Bowmore Distillers, Berry Brothers & Rudd and Compañía Licorera de Nicaragua.
Over the past 15 years, Gruppo Campari’s global reach has increased dramatically. Part of this growth has been fueled by both brand and company acquisitions in key markets, such as the purchase of Skyy Spirits, LLC, in 2002 and the Wild Turkey brand and distillery in 2009. Currently, Gruppo Campari owns more than 45 brands that are distributed in more than 190 countries worldwide and is the sixth-largest premium spirits company in the world.
Rare Breed Distilling, the makers of Wild Turkey whiskies in Lawrenceburg, Ky., also will be changing its public identity to Campari America as part of the rebranding effort. The production facility itself remains the Wild Turkey Distillery.