SK Energy Announces Partnership with Top NFL AthletesNovember 20, 2012 By: Nightclub & Bar
SK Energy, the energy shot founded by Curtis “50 Cent” Jackson and social entrepreneur Chris Clarke, today announced that two of NFL’s biggest stars, Wes Welker and Miles Austin, have joined forces with the brand that’s all about providing consumers with a better source of energy and solving some of the world’s biggest crises.
Considered to be among the most talented wide receivers in the NFL, Wes Welker and Miles Austin are the first athletes to join an already impressive roster of celebrities, musicians, film and television stars who are passionate about the product and the brand’s mission to fight world hunger, one energy shot at a time.
“SK is a superior source of energy that’s perfect for athletes who care about what they put into their bodies,” said Chris Clarke, CEO of SK Energy. “We left out common, controversial industry ingredients like taurine, guarana and ginseng. And, we added beneficial ingredients like antioxidants and vitamins A, B6, B12, C and E and we have moved towards natural caffeine and bioavailable forms of B12 in our formulations.”
“SK Energy has also been rigorously tested and vetted by HFL Sport Science, the world-class athletics testing lab. This means professional athletes – including Olympic athletes – can, and do, use SK Energy while participating in professional sports,” continued Clarke.
“I am very careful about what I put into my body, and I love that SK Energy shots have none of the bad stuff in them and they really work. But most of all, I love that every energy shot sold provides a meal for a hungry child. I’m excited to be a part of something so powerful,” said Welker.
Austin echoed similar sentiments: “I love the mission of SK and I’m excited to be a part of the brand. I always need to be on my game and SK gives me energy to perform. And helping feed kids, that’s really the best part.”
Being a product with a cause has always been an important part of SK Energy.
“We made the decision very early on that our goal is to become the first company to provide a billion meals to children in need around the world. Every energy shot sold provides a meal to a hungry child through the United Nations World Food Programme,” said Clarke. “We wanted to build a company that everyone would be proud to work for – A company that had the power to do incredible things in the world.”
According to Clarke, the giveback component has been a huge draw among a wide array of celebrities – from Curtis “50 Cent” Jackson to Miles Austin, Wes Welker, Joan Rivers, DJ Pauly D and Deepak Chopra.
Wes Welker, Wide Receiver for the New England Patriots has set franchise records for most receptions in a single game, most receiving yards in a single game, longest reception, and most career receptions.
Dallas Cowboys Wide Receiver, Miles Austin has received many accolades during his career including being named Most Improved Player of the Year in 2009 by the Pro Football Writers Association, and he holds the Cowboys franchise record for 250 receiving yards in a single game.
SK Energy launched a national advertising campaign featuring these athletes in early November, which includes billboards, radio spots, social media integration as well as regional events.