Twitter facebook
 
Industry News

Shanken News: Beam's Knob Creek Entering Burgeoning Rye Whiskey Category

July 26, 2012


From Shanken News:

Beam Inc. is targeting the hot U.S. rye whiskey market with one of its fast-growing small-batch Bourbon brands, Knob Creek. The company is currently rolling out its Knob Creek Rye variant nationwide. The new offering is 100-proof and will sell for $40.99 a 750-ml. The launch is being backed by a partnership with celebrity chef Michael Symon, who will create cocktail and food recipes involving the brand for the summer, fall and holiday seasons and design a limited edition label for Knob Creek’s flagship Bourbon for the holidays.

. . .

To find out more visit, Shanken News.


Add Comment


© 2014 Questex Media Group LLC. All rights reserved
Reproduction in whole or part is prohibited
Please send any technical comments or questions to our webmaster.