Samuel Adams Commemorates 2012 Boston MarathonFebruary 24, 2012 By: Nightclub and Bar
The Boston Beer Company, brewers of Samuel Adams beers, recently announced that it’s helping to celebrate one of Boston’s greatest traditions: The Boston Marathon.
The brewery will be the official beer sponsor of the 2012 Boston Marathon. To celebrate, the Samuel Adams brewers are developing a special commemorative beer to mark the event. This is the first time Samuel Adams has partnered with the Boston Athletic Association for the Marathon.
“Our partnership is a perfect fit because of our shared history — a Boston-born brewery joining the biggest of Boston traditions,” said Jim Koch, founder and brewer of Samuel Adams. “I released my first batch of Samuel Adams Boston Lager to the public on Patriots Day in 1985, the day of the Marathon right here in Boston. I faced a lot of challenges getting that first brew packaged and distributed in time, but I had set Patriots Day as my deadline. About half of our first 25 accounts were within three blocks of the finish line. So, the Marathon’s finish line was my starting line."
The brewers of Samuel Adams beers have been working hard to develop “Samuel Adams Boston 26.2 Brew,” a special beer which will be available at race-related events, as well as pubs and restaurants along the Marathon route and around Boston.
Since the Boston Marathon’s first run in 1897, the event has been held every year in April on Patriot’s Day.