Reyka Vodka Triumphs at International CompetitionAugust 25, 2011
NEW YORK -- Firmly establishing its position as a force to be reckoned with, Iceland's small batch Reyka Vodka has fended off some extremely stiff competition to win the prestigious Vodka Trophy at the annual International Wine and Spirits Competition in London. The trophy, awarded after a rigorous series of blind tastings by some of the world's leading spirits experts, reflects the exceptional quality of Reyka and honors the hand-crafted, small batch production of this unique spirit.
Founded in 1969, the International Wine and Spirits Competition is the premier competition of its kind in the world, and the Vodka Trophy represents the ultimate recognition any Vodka can receive. Awarded by an international panel of more than 100 judges, comprising some of the most discerning and influential names in the business, the trophy is a testament to the small batch nature of Reyka, which, beat established category leaders to bring home the trophy, now joins the ranks of the world's best and most admired Vodkas.
"We are so proud to have received this amazing accolade for Reyka," said Jenny Logan, Senior Brand Manager, Reyka Vodka. "Reyka Master Distiller Kristmar Oloffson and his team create each small batch in true Icelandic style – made by hand with the utmost attention to quality. We've always known how great Reyka is and it's wonderful to be recognized by IWSC, one of the most respected recognition programs for the spirits industry, with the Vodka Trophy."
Characteristics such as its lava rock filtration, carter head still distillation and use of some of the naturally purest water in the world have helped to elevate Reyka to high esteem since the distillery's founding in 2005. This latest award comes on the heels of Reyka unveiling a series of groundbreaking initiatives, most notably a package redesign, designed to galvanize its loyal following and reach new audiences. Most importantly the brand launched the "Breakthrough at Airwaves" contest, which will give three American bands the opportunity to play at the world famous Iceland Airwaves contest in Reykjavik, Iceland.
For more information on Reyka and, please visit www.reyka.com.