Pernod Ricard USA Celebrates Global Partnership With Tequila AvionJuly 20, 2011 By: Nightclub & Bar
Pernod Ricard USA celebrates the announcement released by Pernod Ricard regarding the agreement granting the company exclusive worldwide distribution rights to the ultrapremium tequila Avión, as well as a minority interest in the growing brand.
Paul Duffy, chairman and CEO, Pernod Ricard USA, said the agreement “is strategically important and an excellent complement to Pernod Ricard USA’s leading portfolio of premium brands. We see great opportunity in the ultrapremium segment of the tequila category, and great potential for Avión to lead the way.” He added: “Roughly one year after its introduction, the brand already has created unprecedented and impressive levels of awareness and velocity in the U.S.A., the world’s leading tequila market. That’s because Avión has established itself as a true lifestyle brand, with rising popularity among tastemakers and connoisseurs. We are anxious to leverage the entrepreneurial spirit, passionate devotion to excellence and creativity behind Avión, and look forward to working with Tequila Avión Founder and Chairman Ken Austin; Jenna Fagnan, president; and their team to build Avión into the next iconic spirits brand.”
Austin commented, “Pernod Ricard was the ideal choice for three reasons: its global reach, its global premium portfolio and its exemplary management team and professional organization. Pernod Ricard USA brings a powerful route to market, and a strong track record of building premium spirit brands. Together, we will capture a meaningful share of the ultra-premium tequila category. This partnership is a validation and a testament to our highly entrepreneurial and disruptive marketing strategy, along with the brand being embraced and praised on multiple levels by bartenders, the mixology community, retailers and consumers.”
Currently sold in 23 U.S. states and Ontario, Canada, Tequila Avión has enjoyed exponential growth over its first year, and sales continue to accelerate. In the 2011 San Francisco World Spirits Competition, Tequila Avión Silver was awarded Double Gold, Avión Añejo a Gold medal and Avión Reposado a Bronze medal.