Pernod Ricard USA and Beefeater Gin Hold 'Tales' Kickoff EventAugust 5, 2011 By: Nightclub & Bar
On July 20, Pernod Ricard USA (PRUSA) and Beefeater Gin held the official kickoff event for Tales of the Cocktail in New Orleans, welcoming more than 500 guests to a Black & White Masquerade Ball.
Beefeater Gin Master Distiller Desmond Payne hosted guests at a historic building that once served as New Orleans' city hall. During the event, internationally renowned bartenders Dan Warner, Audrey Saunders, Nick Van Tiel, Dre Masso and Erick Castro, as well as Pernod Ricard’s bartending stars Chris Patino, Lauren Klauer and Sarah Sercia served cocktails. Guests imbibed as they listened to a modern string quartet and watched a Bubble Ballerina grace the halls.
On July 23, PRUSA hosted more than 900 guests at the 5th Annual Tales of the Cocktail Spirited Awards. Through the annual awards, Tales of the Cocktail provides recognition to individuals and establishments that have shown an outstanding talent for advancing the craft of the cocktail.
A 1920s-themed selection of Pernod Ricard portfolio cocktails were crafted by expert bartenders as nominees waited to hear if their names were called. Beefeater’s Dan Warner took home the honors for Best International Brand Ambassador.
Tales of the Cocktail concluded with the traditional Plymouth Bartenders’ Breakfast and featured a "royal" wedding. Audrey Saunders (owner of a famous New York City bar) and Robert Hess (cocktail expert) tied the knot in a ceremony officiated by Desmond Payne of Beefeater and Sean Harrison of Plymouth. The ceremony took place at the New Orleans Board of Trade in the midst of Simon Ford’s signature 1,000-person cocktail bash — which this year featured a 1970s theme. Guests chose from more than 30 signature Plymouth cocktails crafted by the top of the crop in bartending while listening to funk tunes of Space Capone and DJ Gunars.
Including a range of sponsored seminars, other Pernod Ricard USA events included:
• Ricard Petanque Bartender Tournament
• ABSOLUT Bloody Mary Bar
• Kahlua Coffee Bar
• Pernod Absinthe Green Hour
• ABSOLUT SF Tasting Room
• Distiller-led Irish whiskey tasting
• Sandeman Port Cocktail Competition