Newest Samuel Adams Beer is in High Demand Despite Price of $190 a BottleNovember 12, 2012
Source: Boston Business Journal
If you ask Boston Beer chairman Jim Koch how his company came up with Samuel Adams Utopias, be prepared for a long story. But you wouldn’t expect a simple origin for a beer that sells for $190 for one 25-ounce decanter and has 29 percent alcohol by volume, would you?
The latest Utopias bottles – all 15,000 of them – have just arrived in stores. And despite their steep selling price, Koch expects they will all sell out quickly, just as in previous years.
The aim isn’t just to see how much alcohol Boston Beer Co. brewers can get into a beer (Koch says too much alcohol will cause the yeast needed for fermentation to break down). In fact, that’s a minor priority. The main goal is to come up a good-tasting beer that combines as many flavors as possible, all while enhancing the taste instead of detracting from it. Boston Beer empties out the kitchen cabinet for its 2012 round of Utopias. Here are just some of the flavors that are advertised for the latest batch: honey, toffee, caramel, cocoa, vanilla, molasses, raisins and plums.
This is the 10th year of Utopias. But Koch says this unusual tradition is actually more like 20 years old, dating back to the company’s first Triple Bock.
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