Miller Lite Goes "Deuces Wild" for Brad Keselowski's First ChaseSeptember 20, 2011
CHICAGO -- Race fans now have one more reason to cheer Brad Keselowski and the #2 Miller Lite Dodge into Victory Lane – every time Brad wins during The Chase for the NASCAR Sprint Cup, "2" lucky fans will receive their very own Miller Lite Man Cave. The "2" winners for each of Brad's wins will receive everything they need to create a Miller Lite Man Cave in their own home, including a kegerator, dart board, neon sign, electronic basketball game and a pub table and two barstools.
"In his first year in the Miller Lite Dodge, Brad has proven he has what it takes to man up," said Rick Gomez, vice president of brand marketing at MillerCoors. "We're thrilled Brad has secured a spot in the Chase and we look forward to celebrating many more victories with our terrific driver and his many dedicated fans across the country."
In addition to rewarding fans, Miller Lite is honoring Keselowski's attention-grabbing performance this season with a $22,222 donation to his Checkered Flag Foundation (CFF). MillerCoors chief marketing officer Andy England surprised Keselowski with the donation during an event in his honor last night at the company's pub in its Chicago corporate headquarters. Miller Lite will also partner with CFF to give 222 veterans and their families a VIP experience during the upcoming Talladega race weekend.
"I can't wait to start my first Chase this weekend in the #2 Miller Lite Dodge and hopefully win my fans some Man Caves!" said Keselowski. "It's great that Miller Lite is helping me support veterans with their donation and I'm looking forward to hosting them for a great party in Talladega."
Legal-drinking-age racing fans can register for the Miller Lite Man Cave sweepstakes online at www.MillerLite.com/Brad now through November 19, 2011. Fans also can follow Brad's race for the Chase on the racing tab at Facebook.com/MillerLite and Twitter.com/Keselowski.