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MarketWatch: Southern Wine & Spirits of Illinois Announces Establishment of New Wine Education Class

March 18, 2012


From MarketWatch:

Southern Wine & Spirits of Illinois (SWS-IL), a division of Southern Wine & Spirits of America, Inc., today announced the establishment of a new wine curriculum designed exclusively for beverage and hospitality professionals entitled From Grapes to Glass.

The purpose of this class is to introduce students to the fundamentals of wine--its production, marketing and enjoyment. From Grapes to Glass focuses on key facets of wine acumen, including: grape growing, winemaking, tasting, varietals, vintages, appellations, and wine sales and service.

Will Conniff, Executive Vice President/General Manager of Southern Wine & Spirits of Illinois, Kentucky and Minnesota, said, "It is with great enthusiasm that we launch this wine curriculum to our trade partners. This class creates a solid foundation for a lifetime of wine learning. We could not be more excited about providing this topflight training resource to our customers."

Serafin Alvarado, Master Sommelier and SWS-IL's Director of Wine Education, commented, "From Grapes to Glass allows hospitality professionals to immerse themselves in the fundamentals of wine. This course provides industry professionals with an opportunity to advance their careers by providing a comprehensive understanding of wine along with core service skills."

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For the full article, visit www.marketwatch.com.


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