MarketWatch: Patron Names Southern Wine & Spirits as Exclusive DistributorMarch 2, 2012
Brad Vassar, Executive Vice President, General Manager of Southern Wine & Spirits of America, Inc., the country's leading wine and spirits distributor, recently announced The Patron Spirits Company has appointed Southern as its exclusive distributor in the State of Washington. The appointment is effective immediately, according to Ed Brown, Patron's President & Chief Executive Officer.
Commenting on the appointment, Brown said, "With this most recent appointment, we are confident that Southern's Washington State team will provide the same excellent brand-building support that we have experienced with Southern in over 20 other markets. We are excited to see our portfolio of luxury tequilas and spirits reach even greater prominence in this dynamic market."
Wayne E. Chaplin, Southern's President & Chief Operating Officer, added, "We are thrilled and honored with Patron's appointment of Southern as its exclusive distributor partner in Washington. This announcement brings to 25 the number of markets where we proudly represent The Patron Spirits Company and their remarkable portfolio of luxury spirits brands."
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