MarketWatch: Introducing HandCraft Artisan Collection: A Portfolio of Wines by Women for WomenJanuary 16, 2012
The Indelicato family is pleased to announce the release of HandCraft Artisan Collection, a portfolio of California wines tailored to fit the lifestyle of busy, modern women. HandCraft is the creation of Cheryl Indelicato, who represents the third generation of her California winemaking family. HandCraft Artisan Collection will launch nationally in January 2012 at $14.99 with four wines: Cabernet Sauvignon, Chardonnay, Pinot Noir and Petite Sirah.
"I grew up in a winemaking family and have always dreamed of creating my own wine with a style and flavor profile that would speak directly to women," said Cheryl Indelicato. "As time passed, the constraints of work and family grew. But I never gave up the idea that one day I would accomplish this goal. My son is at an age now where I have the time to take this on."
Cheryl began the HandCraft project in earnest nearly two years ago when she teamed up with veteran winemaker, Alicia Ysais, to develop a wine that would be fruit forward, distinct and easy to enjoy - similar to the field wine blends that Cheryl recalls from her family's dinner table. Cheryl also sought to create wines that pair well with food, as cooking and entertaining are two of her greatest passions.
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