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MarketWatch: Celebrity Cruises Uncorks Full-bodied Onboard Wine Program

February 16, 2012


From MarketWatch:

The exploration of wine, guided by knowledgeable sommeliers, is a hallmark of Celebrity Cruises' modern luxury vacation experience. Now, Celebrity has expanded its wine program to illuminate an even more full-bodied slate of offerings representing the world's most robust wine-producing regions, offering vacationers the opportunity to taste and learn about more wine than ever before. The updated program presents a comprehensive selection of wines from diverse regions and grape varietals, and a variety of price points. With an aim of delivering an intuitive tasting experience for guests who purchase wines by the bottle or by the glass, wine lists are now categorized by flavor rather than grape varietal or geographic region.

"Our guests have told us how much they enjoy the wine experience on our ships, from participating in tastings led by our highly trained sommeliers to the convenience of our wine packages, to simply sipping a glass of wine while gazing out at sea," said Scott Steenrod, Associate Vice President, Food and Beverage Operations. "The updated, now globally focused program exemplifies modern luxury, with offerings from more wine-producing regions than before, a new emphasis on the many nuances of flavor that make wines unique, and a variety of convenient pricing and packaging options."

Celebrity's evolved wine program introduces more than 100 new selections of wines by the bottle, including 20 additional new half-bottle selections. As a result, the award-winning Solstice Class fleet offers over 500 different wines, and its Millennium Class ships - currently undergoing a revitalization program known as "Solsticizing" - offer over 300, as does Celebrity Century.

The program now expands beyond the previous emphasis on wines from Italy, France and California, to include more wines from South America, Spain, New Zealand, Australia, Germany, Portugal and South Africa. When Celebrity's ships are in wine-producing areas such as Australia and South America, guests will now have more opportunities to select locally produced wines and more deeply immerse themselves in the flavors and experiences of a destination.

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For the full article, visit www.marketwatch.com.


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