Twitter facebook
 
Industry News

MarketingWeek: Pernod Ricard to Launch Wine Cocktails

April 23, 2012


From MarketingWeek:

Pernod Ricard UK is to launch a range of Jacob’s Creek tennis-themed wine cocktails this summer, its latest bid to expand the wine category amid declining sales.

The company, which claims it is the first “big” drinks manufacturer to produce still wine cocktails, says the range will launch in the on-trade this August.

Each cocktail is based on Jacob’s Creek Classic wines and includes; Grass Court Cooler made with Sauvignon Blanc and Match Point Mimosa which uses Shiraz.

Pernod Ricard UK is to launch a range of Jacob’s Creek tennis-themed wine cocktails this summer, its latest bid to expand the wine category amid declining sales.

The company, which claims it is the first “big” drinks manufacturer to produce still wine cocktails, says the range will launch in the on-trade this August.

Each cocktail is based on Jacob’s Creek Classic wines and includes; Grass Court Cooler made with Sauvignon Blanc and Match Point Mimosa which uses Shiraz.

Marketing activity includes sponsorship of this year’s Wimbledon tennis tournament and a promotional campaign featuring former tennis player, Andre Agassi.

It will be backed by promotions in pubs and clubs with branded t-shirts, bar runners, Wimbledon stirrers and pitchers.

The move is part of wider strategy from Pernod Ricard UK to expand its wine brands into new markets as it looks to arrest declining sales across the category.

...

For the full article, visit www.marketingweek.co.uk.


Add Comment



© 2014 Questex Media Group LLC. All rights reserved
Reproduction in whole or part is prohibited
Please send any technical comments or questions to our webmaster.