L.A. Times: Non-Irish Beers Dominate on St. Patrick's DayMarch 18, 2012
From the Los Angeles Times:
The St. Patrick’s Day beer with the best reputation? Hint: It’s not Irish.
Samuel Adams is the suds brand that is best perceived in the U.S. by adults of drinking age, according to YouGov BrandIndex. The research firm’s Buzz Score collected opinions about various beers over the last two weeks based on advertising, news and word of mouth.
The Boston Beer Co.brew was followed in the rankings by Budweiser, Bud Light, Heineken and Corona. Popular Irish dry stout Guinness was ranked sixth, before Dos Equis, Miller Lite, Coors Lite and Miller.
YouGov also performed a sweep of the East Coast, where beers such as Yuengling, Beck’s and Foster's showed up on New York’s favored list and Busch and Amstel were among the top ranked in Boston. Rolling Rock made an appearance in Chicago.
It’s boozy holidays such as St. Patrick’s Day that give the beer industry hope. Sales have been declining in the U.S. for years, especially for big names such as Anheuser-Busch.
For the full article, visit www.latimes.com.