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HEINEKEN USA Appoints Oscar Garcia as Region Vice President Sales, Central Region

December 11, 2012 By: Nightclub & Bar


HEINEKEN USA today announces the appointment of Oscar Garcia as Region Vice President Sales, Central Region, effective immediately. In his new role, Garcia will report to Scott Blazek, Senior Vice President of Sales, and will be responsible for driving portfolio performance and delivering results through the effective management of regional resources.

“We’re thrilled to bring Oscar’s experience and leadership capabilities to the HEINEKEN USA Sales Management Team,” said Blazek. “The Central Region is a critical battleground for our business, where Oscar will drive performance results and continue to develop a success-oriented culture.”

At HEINEKEN USA, Garcia will be responsible for establishing Central Region objectives, strategies and tactics, and guiding account planning. He will oversee relationships with HEINEKEN distributor partners and key regional accounts, as well as assess and improve the effectiveness of retail executions that support brand development to ensure delivery of company objectives.

Garcia joins HEINEKEN USA from the HEINEKEN Global Commerce Americas team where he was responsible for the deployment, coordination and rollout of the Global Sales Capability agenda in the Americas Region. He initiated his career working for Coca Cola for 3 years before joining Cuauhtemoc Moctezuma (CM) International Division as business development manager  in New York.

Garcia eventually assumed the Regional Sales Director Role for Central & Eastern USA supporting CM´s Commercial Partners in this market. He was then promoted to CM Exports Director, where he oversaw the strategy and development of the CM brands in International markets.

Garcia holds an executive MBA Degree and a Bachelor’s degree in Industrial Engineer. He will be based in HEINEKEN USA’s Chicago, IL office.


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