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Heaven Hill Distilleries Teams Up With Tales of the Cocktail, Dickie Brennan’s Bourbon House to Raise Funds, Awareness for ALS Research

July 2, 2013 By: Nightclub & Bar


BeamHeaven Hill Distilleries, Inc., is teaming up with Tales of the Cocktail and Dickie Brennan’s Bourbon House in New Orleans to support the ALS Association’s “Parker Beam Promise of Hope” fund, honoring Heaven Hill’s Master Distiller Emeritus Parker Beam, who was recently diagnosed with ALS or Lou Gehrig’s disease.  Nightly Bourbon tastings at Bourbon House will run throughout Tales of the Cocktail, on Wednesday, July 17th through Saturday, July 20th from 5:00 to 7:00 p.m.

The four nightly tastings, which are an official part of the Tales of the Cocktail event and will be promoted in the Tales of the Cocktail materials and social media, will feature several of Heaven Hill’s most critically acclaimed Bourbons, with all proceeds going to the ALS Association’s Parker Beam Promise of Hope fund.  Heaven Hill’s Master Distiller Craig Beam--Parker’s son--and Heaven Hill American Whiskey Brand Ambassador Bernie “The Whiskey Professor” Lubbers will be on hand to pour and discuss Evan Williams Single Barrel Vintage Bourbon, Elijah Craig 12 Year Old Small Batch Bourbon, and Henry McKenna Bottled-In-Bond Single Barrel Bourbon.  In addition, all participants will receive a special Parker Beam t-shirt with their first purchase.  Bourbon House will be open for normal business during this promotion and it will not be limited or require pre-registration—walk-in traffic is encouraged to participate as well.

“The convergence of a great Bourbon event and a very worthy cause is something that we at Tales of the Cocktail are excited about supporting.  This represents another way we can use Tales as not only an exclusive entrée into the personalities behind the products, but also a way to be agents of positive change,” noted Ann Tuennerman, creator of Tales of the Cocktail.

The special tastings are another aspect of Heaven Hill’s support of the ALS Association and the Parker Beam Promise of Hope Fund (alsa.org/parkerbeampromiseofhope), with the full partnership of Tales of the Cocktail®.  Heaven Hill, the nation’s largest family-owned and operated independent spirits producer and the second largest Bourbon producer, is supporting the fight against ALS through not only this promotion with Tales of the Cocktail and Bourbon House, but also through this Fall’s upcoming release of the annual Parker’s Heritage Collection.  For the Fall 2013 release, the seventh in the critically-acclaimed series, Heaven Hill has pledged to donate $20 for each bottle sold to the Parker Beam Promise of Hope Fund, which is expected to generate a minimum of $250,000.

“We are so pleased and appreciative to Bourbon House and to Tales of the Cocktail for helping us extend the Parker’s Promise of Hope fundraising to this signature event,” stated Susan Wahl, Senior Brand Manager at Heaven Hill.  “We hope we will make a powerful impression on those who love and appreciate Parker Beam’s 50+ years of distilling.”

“Bourbon House is happy to be hosting this worthy event,” according to Dickie Brennan, owner of Bourbon House.  “Having had Parker Beam lead events at Bourbon House in the past through our New Orleans Bourbon Society, we’ve had the opportunity to develop a relationship with him. We deeply respect him as a person and as a distiller and are honored to be able to help support Parker Beam’s Promise of Hope Fund and his fight against ALS.”


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