Hangover Joe's Signs Major Deal with Warner Bros. Consumer ProductsAugust 18, 2011
Nashville, TN - Hangover Joe's Get Up & Go, already America's best-selling hangover recovery product, has inked an exclusive licensing agreement with Warner Bros. Consumer Products to manufacture and distribute "The Hangover" recovery shot. The announcement was made by Mike Jaynes and Shawn Adamson, managing partners of Hangover Joe's Get Up & Go.
"This is a perfect marriage of pop culture entertainment branding and a contemporary health product," explained Jaynes. "This agreement opens endless opportunities to market and promote our shot."
Hangover Joe's Get Up & Go is a scientifically formulated two-ounce shot that combines caffeine (about as much as one cup of coffee), select amino acids, antioxidants, B vitamins and herbs specially engineered for maximum hangover relief results. It is currently available nationwide in various markets.
"The Hangover" has earned nearly half a billion dollars worldwide since its theatrical release in 2009. "The Hangover Part II," released earlier this
year, has already surpassed the original with nearly $600 million in ticket sales worldwide. The DVD of "The Hangover Part II" is expected to be released this fall.
"The Hangover" recovery shots will be sold featuring the image of one of the film's cast on each bottle. The Limited Edition shots will showcase "The Hangover" characters including Alan, Phil, Stu, Doug, Mr. Chow and even the tiger for movie memorabilia collectors as well as anyone suffering the effects of alcohol overconsumption. They will be available in retail at the end of August/early September.