González Byass Grabs Hold of U.S. MarketJanuary 29, 2014 By: Nightclub & Bar
Effective February 1, Vin Divino, Ltd. will oversee sales and distribution of the entire González Byass Family of Wines portfolio including Bodegas Tio Pepe, Bodegas Beronia, Finca Constancia, Viñas del Vero and Cavas Villarnau. This move follows González Byass’s purchase of the distribution and import company from the multinational Angelini Group in July 2013. With this investment, González Byass gains a key asset in building success in the world’s number one wine market. In addition to managing the wine and sherry portfolio, Vin Divino will also manage the U.S. launch of London No. 1 Gin in limited markets in 2014.
“With this acquisition, we establish our firm commitment to the U.S. market without question,” said company CEO Jorge Grosse. “This move is part of a strategic mission to expand on an international level and the U.S. is a key part of that direction.”
“We are extremely pleased and enthusiastic about our future with González Byass. They enjoy a great reputation throughout the US market, and provide Vin Divino with stability and strong and iconic brands to add to our portfolio,” said Vin Divino President Len Nowicki.
Further emphasizing González Byass’s investment in North America, the company has added two area market managers. Beginning spring 2014, Andrew Sinclair has been promoted to Senior Business Development Manager for the East Coast with special emphasis on the New York area. Andrew has worked for González Byass in London for the past eight years honing his skills in the cutting edge of the restaurant and bar scene. At that same time, Christopher Canale-Parola from the company’s international sales division has been tapped to manage the company’s Western U.S. and Canadian sales efforts. This strengthens the company’s existing resources, which includes Spirits Ambassador Peter Alison who will be very involved in building the distribution of London No 1 in the US.
“When looking for area market managers to support our efforts in the U.S., we had the great fortune to be able to hire from within. Both Andrew and Christopher bring with them an extensive knowledge of our business, history and philosophy,” said Grosse. “I am certain they will be a terrific resource for the U.S. trade.”
Since its founding 1835, González Byass has been committed to export which has lead its brands being present in more than 100 markets worldwide, where the company has become the benchmark for quality Spanish winemaking, without ever forgetting its roots in Jerez and its position as the most important exporter of Jerez wines in the world. Currently, international markets represent more than 60% of total sales for the company.