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From NME: Hanson to Launch 'Mmmhop' Beer Brand

December 1, 2011

From NME:

American pop band Hanson have revealed they are launching their own brand of beer called 'Mmmhop.'

The trio have announced that the beverage — which is named after their 1997 Number One single 'Mmmbop' — will be an Indian pale ale that will be available early next year, reports the Daily Express.

The group discussed the details of their new venture at the Oxford Union earlier this week (November 28), with drummer Zac Hanson telling the audience: "It's vital our fans trust in everything Hanson do. We are soon going to be selling our own beer. I'm not joking — Mmmhop IPA anyone?"

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