Festival of Manliness Pours Pints for ProstatesJanuary 4, 2012
An Upstate N.Y. brewery is fighting prostate cancer this winter with a festival devoted to all things manly.
"Let's face it, men visit their bartender more often than their doctor," says Gregg Stacy, vice president of Brown's Brewing Co. of Troy, N.Y. "So we figured we might as well bring health awareness to the place where men already congregate: the pub."
On Jan. 22. at 4 p.m., Brown's Brewing Company of Troy, N.Y. will host "The Festival of Manliness," in its Revolution Hall. A portion of the proceeds from this gentlemanly event will benefit the "Pints for Prostates" campaign, a 501(c)3 organization that encourages men to get screened regularly for prostate cancer.
"One in six men will face prostate cancer sometime during their lives," says Rick Lyke, prostate cancer survivor and founder of Pints for Prostates who lives in Charlotte, N.C. "Prostate cancer is one of those cancers that if you detect it early enough and have proper treatment, it's nearly 100% survivable. That's why our message about getting tested is so critical."
The Festival of Manliness will feature a wild-game beer supper and hand-rolled cigars while the NFC Championship plays on the Hall's 16-foot-by-10-foot screen. The event will conclude with a raffle drawing of manly prizes, including a membership to the Brown's Mug Club, a bottle of single malt scotch, a gas grill, a Carhartt gift card and an expenses-paid seven-day trip for two to three breweries in Belgium.
"We realize guys and beer go together and we decided to use the universal language of beer to reach men," says Lyke. "But we're all about moderation when it concerns consumption, and actually there are a lot of studies out there that show that moderate consumption of beer is good for your health."