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ESPN Zone and Bartab Get Set to Liven Up LA Live!

October 7, 2011


LOS ANGELES -- ESPN Zone and the Mobile Social Commerce and Gifting App, Bartab, get set to liven up LA Live! ESPN Zone at LA Live, and the Social Gifting App, Bartab, will launch headlong into the world of social marketing using Bartab's unique "send a drink to a friend" feature. Bartab is the first virtual-to-real mobile transaction platform that allows people to send or gift real products directly to a mobile device and enjoy instant fulfillment. ESPN Zone at LA Live is the latest establishment to embrace this new technology.

Director of Operations for ESPN Zone, Carlos Amespil, says: "At ESPN Zone we are teaming up with Bartab to offer our sports fans a unique way of experiencing a game at the cross point with the latest application available for friends and associates to interact with each other. Bartab is a great way to give the gift of fun."

The 35,000-square-foot ESPN Zone at LA Live boasts numerous giant-screen TVs to view your favorite games - including one theater-sized, four bars, VIP areas, outdoor dining, an arcade game lounge, The Arena and the upcoming Kings Championship Lounge.

According to Bartab's EVP of Strategy, Stuart Hall, "Bartab is thrilled to have the opportunity to team up with ESPN Zone at LA Live. The venue is fantastic, and it gives us a real chance to test the power of social gifting as a way to get friends together. What could be cooler than sending your friend a beer at ESPN Zone?" Beginning today, ESPN Zone becomes the latest bar/restaurant to join the rapidly expanding "Bartab Ecosystem" which currently includes over 1000 bars and restaurants. Download the free iPhone or Android app, or head to http://www.bartab.com to start sending drinks!


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