E! Entertainment's Reality Star Scott Disick Invests in VnC CocktailsOctober 18, 2011
LOS ANGELES – VnC Cocktails announces that E! Entertainment’s Reality TV star Scott Disick has invested in the award-winning, all-natural premixed cocktail brand.
Disick was first introduced to VnC Cocktails in New York City and immediately loved the concept and taste. VnC Cocktails put an end to the hassle of mixing, shaking, muddling and pouring cocktails, offering an easy alternative with a variety of deliciously flavored premixed recipes that contain 100% natural fruit juice without any artificial preservatives, additives or colors. Disick not only loved the convenience, but the taste and quality of the ingredients led him to invest in the brand.
The founders of VnC Cocktails, native New Zealanders, tasted and tweaked a variety of concoctions until they came up with perfect, all-natural, great tasting recipes. Available in six flavors – Mojito, Margarita, Pomegranate Cosmo, Pacific Breeze, Strawberry Daiquiri and Banana Daiquiri – VnC Cocktails are lightweight, affordable and easy to pour and store and at 150 Calories or less a serving, easy on the waistline. As a health conscious connoisseur, there was a natural fit with Disick and VnC’s cocktail portfolio.
Pure and natural cocktails continue to be the leading trend in the spirits industry as VnC Cocktails keep several awards including gold medals and accolades in London, Chicago and Beijing and most recently awarded seven different medals at the Spirits International Prestige (SIP) awards. VnC Cocktails, known as the world’s most awarded ready-to-drink cocktail, also continue to increase their distribution, recently launching in two new states, Mississippi and Vermont and next week in new locations at select Albertsons in the Southern California and Nevada markets. The new state listings will increase VnC’s distribution to 21 states across the country.
“VnC Cocktails offers not only the best taste experience but also the most authentic cocktail experience and when you feel your best, you look your best,” says Disick. “I’m very excited to be involved in a brand that’s pure, natural and innovative, recreating the most popular cocktails with a guilt-free twist. VnC Cocktails epitomizes natural goodness and has been my drink of choice since I took myfirst sip.”
“We’re thrilled to have Scott Disick on board,” says founder of VnC Cocktails Shane McKillen. “He appreciates the perfect mixture of convenience and bartender quality, which are our core brand beliefs.”