DIY Musician: Why Music Venues are Totally LostMarch 8, 2012
From The DIY Musician:
Jazz musician Dave Goldberg wrote a pointed and darkly humorous open letter to LA club owners that I thought was worth sharing. In it, he argues that it’s actually a counterproductive practice for venues to book bands who are willing to work for free. And when I say “counterproductive,” I mean it’s bad for the venue’s business.
Below are a few of the highlights:
Just the other day I was told by someone who owned a wine bar that they really liked our music and would love for us to play at their place. She then told me the gig paid $75 for a trio. Now $75 used to be bad money per person, let alone $75 for the whole band. It had to be a joke, right? No, she was serious.But it didn’t end there. She then informed us we had to bring 25 people minimum. Didn’t even offer us extra money if we brought 25 people. I would have laughed other than it’s not the first time I’ve gotten this proposal from club owners. But are there musicians really doing this? Yes. They are so desperate to play, they will do anything.
But lets think about this for a second and turn this around a little bit.What if I told the wine bar owner that I have a great band and we are going to play at my house. I need someone to provide and pour wine while we play. I can’t pay much, just $75 and you must bring at least 25 people who are willing to pay a $10 cover charge at the door. Now wouldn’t they look at you like you are crazy?
“Why would I do that,” they would ask? Well, because it’s great exposure for you and your wine bar. The people there would see how well you pour wine and see how good your wine is. Then they would come out to your wine bar sometime. ”But I brought all the people myself, I already know them,” they would say. Well maybe you could make up some professional looking flyers, pass them out, and get people you don’t know to come on out. ”But you are only paying me $75, How can I afford to make up flyers?”
You see how absurd this sounds, but musicians do this all the time. If they didn’t, then the club owners wouldn’t even think of asking us to do it. So this sounds like a great deal for the club owners, doesn’t it? They get a band and customers for that night, and have to pay very little if anything. But what they don’t realize is that this is NOT in their best interest. Running a restaurant, a club, a bar, is really hard. There is a lot at stake for the owner. You are trying to get loyal customers that will return because you are offering them something special. If you want great food, you hire a great chef. If you want great décor,you hire a great interior decorator. You expect these professionals to do their best at what you are hiring them to do. It needs to be the same with the band.You hire a great band and should expect great music.That should be the end of your expectations for the musicians. The music is another product for the venue to offer, no different from food or beverages.
When a venue opens it’s doors, it has to market itself. The club owner can’t expect people to just walk in the door. This has to be handled in aprofessional way. Do you really want to leave something so important up to a musician?
For the full article, visit http://diymusician.cdbaby.com.